Frequently asked questions.
How the rankings work, what the table columns mean, and how to get something fixed — the ten questions we’re asked most.
What is woo.directory?
An independent directory of the best WooCommerce plugins. We cover the ten plugin categories every store needs, rank the best eight in each (80 plugins total), and compare every list side-by-side on pricing model, free versions, developer and source.
How are the rankings decided?
Editorially, against four criteria: adoption & reputation, maintenance, fit for WooCommerce specifically, and value honesty. The full method is on the How we pick page. Rankings are our opinion, clearly labelled as such — not install-count measurements.
Can a plugin vendor pay to be listed or ranked higher?
No. There are no paid placements, no sponsored positions and no listing fees — and no mechanism to buy one. If a plugin appears here, it’s because we judged it one of the best in its category.
Do you use affiliate links?
No. Every outbound link is a plain link to the plugin’s WordPress.org page, its WooCommerce.com Marketplace page, or the vendor’s site. We earn nothing if you click or buy.
Are you affiliated with WooCommerce or Automattic?
No. woo.directory is an independent project. WooCommerce® and WordPress® are trademarks of their respective owners; we are not affiliated with, endorsed by or sponsored by Automattic, WooCommerce or WordPress.org. Where we mark a plugin “official”, we mean it is built or sold by Woo through the WooCommerce.com Marketplace.
What does “Source: WooCommerce.com” mean in the tables?
That the plugin is sold and supported through the official WooCommerce Marketplace — typically with annual licensing and Woo’s own support pipeline. “WordPress.org” means a free listing in the official plugin repository (often with a paid Pro upgrade from the vendor), and “Vendor site” means you buy directly from the developer.
How accurate is the pricing column?
We describe pricing models (free, freemium, annual, SaaS tiers) rather than dollar figures, because prices change constantly. The snapshot is from June 2026 — always confirm current pricing on the plugin’s own page before budgeting.
Should I just install everything on these lists?
Please don’t. Run one plugin per job (one SEO suite, one cache), prefer fewer better plugins over many overlapping ones, and test every change on a staging site first — especially payments, checkout and caching. Keep real-time backups: stores take orders around the clock.
How do I suggest a plugin or report an error?
Use the suggest form — tell us the plugin, the category and why it belongs (or what’s wrong). A human reviews every submission against the same four criteria. There’s no fee, and suggesting your own plugin is fine; it’s judged like any other.
How often are the lists updated?
Roughly twice a year as a full review (the current lists are dated June 2026), with clear factual corrections — abandoned plugins, ownership changes, security incidents — fixed faster as they’re reported.
Didn’t find your answer?
The suggest form doubles as our contact channel — questions, corrections and suggestions all land in the same reviewed inbox.