1
Klaviyo Klaviyo
The ecommerce email/SMS heavyweight — deep Woo data sync and the strongest flow builder in the game.
Email & Marketing — the best 8.
The automation engines behind store revenue — abandoned carts, win-backs, flows and feeds, from in-WordPress tools to ecommerce SaaS.
The list
The best email & marketing plugins.
The split that matters: self-hosted (data stays in WordPress) versus SaaS (more power, monthly bills that grow with your list).
2
Mailchimp for WooCommerce Intuit Mailchimp
The household name — syncs customers and carts to Mailchimp audiences and automations.
3
AutomateWoo Woo
The official automation engine — abandoned carts, win-backs, review requests and birthday flows, all inside WordPress.
4
MailPoet Automattic / Woo
Email entirely inside WordPress — newsletters, Woo emails and automations without leaving wp-admin. Woo-owned.
5
FluentCRM WPManageNinja
Self-hosted CRM and automation — own your list, pay once a year, no per-contact pricing.
6
Omnisend Omnisend
Ecommerce email + SMS with pre-built Woo workflows — the Klaviyo alternative with gentler pricing.
7
Brevo Brevo
The ex-Sendinblue platform — email, SMS and a generous free tier priced by sends, not list size.
8
Google for WooCommerce Google / Woo
The official Google connector — product feeds into free listings, Shopping and Performance Max.
The comparison
Compare them side-by-side.
The quick-scan version — what each plugin is best at, how it’s priced, whether a free version exists, and who maintains it.
| Plugin | Best for | Pricing | Free version | Developer | Source |
|---|---|---|---|---|---|
| 1Klaviyo | Revenue-driving flows | Free tier + SaaS plans | SaaS free tier | Klaviyo | WordPress.org + SaaS |
| 2Mailchimp for WooCommerce | Familiar all-rounder | Free plugin + Mailchimp plans | SaaS free tier | Intuit Mailchimp | WordPress.org + SaaS |
| 3AutomateWoo | In-WordPress automation | Paid — annual (Woo Marketplace) | No | Woo | WooCommerce.com |
| 4MailPoet | Email inside wp-admin | Free + paid plans | Yes | Automattic / Woo | WordPress.org |
| 5FluentCRM | Self-hosted CRM | Free + paid Pro | Yes | WPManageNinja | WordPress.org |
| 6Omnisend | Email + SMS combos | Free tier + SaaS plans | SaaS free tier | Omnisend | WordPress.org + SaaS |
| 7Brevo | Big lists, small budget | Free tier + SaaS plans | SaaS free tier | Brevo | WordPress.org + SaaS |
| 8Google for WooCommerce | Google Shopping feeds | Free plugin (ad spend separate) | Yes | Google / Woo | WordPress.org |
Indicative guide compiled June 2026 from public information. Rankings are woo.directory’s editorial view of adoption, reputation and usefulness — not install-count data. Pricing models, features and ownership change; always confirm on the plugin’s own page, check compatibility with your WooCommerce version, and test on staging first. “Source: WooCommerce.com” means sold through the official Woo Marketplace. We accept no payment for placement and use no affiliate links. WooCommerce® and WordPress® are trademarks of their respective owners; woo.directory is not affiliated with Automattic, WooCommerce or WordPress.org.
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